2020 Toyota Prius Prime

See beyond what's possible.

Discover a freedom that takes you farther. As the most efficient Toyota hybrid yet, Prius Prime is ready to maximize every drive - whether you're running around town or taking it beyond city limits. Keep your adventures going by  taking advantage of an EV Mode23 driving range that has up to an EPA-estimated 25 miles.51 Charge it whenever  you can, or don't. When the charge runs low, Prius Prime will continue to run as an efficient hybrid and still have an EPA-estimated 54 mpg combined.48 Uniquely designed with intelligent tech, premium materials, thoughtful engineering and room for five, Prius Prime is ready to help you go to new places.  Limited shown in Supersonic Red53 with available accessory cargo cross bars.54




Plug in to potential.

It's time to get the most out of every drive in the smartest way possible. Prius Prime has an EPA-estimated 133 MPGe.49 Its lightweight materials, proven hybrid technology and an  optimized Plug-in Hybrid Vehicle (PHV) system all work together to raise the efficiency bar.  Inside, two rear USB ports7 and an updated rear seating design enhance every drive with  more room, more comfort and more possibilities.
 



The best of both worlds.

Take efficiency to another level. Prius Prime is more than just a hybrid; it's a hybrid you can charge for maximum efficiency. With a full tank of gas and a fully charged battery, Prius Prime has an EPA-estimated 640-mile driving range.50 Drive in EV Mode23 without using a drop of fuel or switch to hybrid mode when needed - it's a no-compromise solution that offers the best of both EV and hybrid options. Add ample cargo space47 with seating for up to five, and your potential is endless.


Limited shown in Supersonic Red. 53


All the range without the anxiety.

Every last detail of Prius Prime has been optimized to help make it the most advanced - and  efficient - Prius yet. Advanced, lightweight materials, like the Toyota-first carbon-fiber-reinforced polymer rear hatch, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system, collectively enhance Prius Prime's performance while maximizing efficiency. Simply charge up from a standard household outlet or any public charging station and go even farther.
 


Make every drive more personal.

Get into a space that's designed to welcome you as much as it is to inspire you. Prius Prime's updated interior shows off a sleeker look with piano-black accents on the steering wheel and center console. You'll even welcome longer trips, thanks to Prius Prime's available integrated navigation17 and infotainment system. Connect your smartphone and use the available 11.6-in. touch-screen or standard Bluetooth®9 to make phone calls. You can also listen to available SiriusXM®15 that offers over 170 channels of sports, news, talk and commercial-free music, all in amazing digital sound.
 


Intelligence meets technology.

Prius Prime has innovative tech that you just can't miss. Its available 11.6-in. touch-screen display uses intuitive pinch, zoom, tap and swipe gestures for a familiar smartphone-like experience.  So whether you're planning your next night out or using the navigation to help you get there,  you've got the power to do it all.
 




Comfort within reach.

Prius Prime's interior features a modern design with premium materials throughout. From every press of a button to every turn of the steering wheel, feel the quality come through. Add smart tech and innovative thinking, and get ready for a more engaging drive. Its front seats also feature side bolsters to help keep you in place when the road twists, for that extra boost of confidence behind the wheel.



Innovative. Intentional. Inspiring.

Prius Prime is designed to enhance your drive with innovation that lies on and beneath the surface of the artfully sculpted exterior. The combination of purposeful, aerodynamic elements and lightweight components helps increase your efficiency - and contributes to an EPA-estimated 25-mile EV Mode23 driving range.51 All of this helps Prius Prime strike the perfect balance between its elevated efficiency and eye-catching style. It's an uncompromising approach that ensures you'll enjoy every moment.





DISCLOSURES  1. Toyota strives to build vehicles to match customer interest and thus they typically are built with popular options and option packages. Not all options/packages are available separately and some may not be available in all regions of the country. If you would prefer a vehicle with no or different options, contact your dealer to check for current availability or the possibility of placing a special order. 2. Maximum operation duration of this system is ten minutes. System may not operate if the hybrid battery is under load or if the battery charge is low. While plugged in, this system operates using power from grid. See your Owner's Manual for further information. 3. The Scout® GPS Link app is compatible with select vehicle models. Availability and accuracy of the information provided by Scout® GPS Link is subject to change at any time without notice and is dependent upon many factors, including smartphone connectivity, capability and cellular reception. Always use safe driving practices and follow all traffic rules. Data charges may apply. Scout® and Telenav® are registered trademarks of Telenav, Inc. 4. The Scout® GPS Link trial is at no extra cost and begins when the app is downloaded on the vehicle. Contact the Toyota Customer Experience Center at 800-331-4331 for length of trial period. After the trial period expires, enrollment in a paid subscription is required to access the service. Terms and conditions apply. 5. Always drive safely, obey traffic laws and focus on the road while driving. Siri® is available on select iPhone®/iPad® models and requires Internet access. Siri® is not available in all languages or all areas and features vary by area. Some Siri® functionality and commands are not accessible in the vehicle. Data charges may apply. See apple.com and phone carrier for details. Siri® is a registered trademark of Apple Inc. 6. Apps and services are subject to change at any time without notice. Data charges may apply. Apple CarPlay® functionality requires a compatible iPhone® connected with an approved data cable into the USB media port. Apple CarPlay® is a registered trademark of Apple Inc. 7. May not be compatible with all mobile phones, MP3/WMA players and like models. 8. Advanced voice recognition capabilities vary by head unit. 9. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by Toyota is under license. A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. 10. Toyota services depend on an operative telematics device, a cellular connection, navigation map data and GPS signal strength, and other factors outside of Toyota's control, which can limit system functionality, including access to response center and emergency support. Terms and conditions of subscription service agreement apply. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change at any time without notice. See toyota.com/connected-services for details. To learn about Toyota's data collection, use, sharing and retention, please visit https://www.toyota.com/privacyvts/. 11. Toyota Safety Connect® depends on an operative telematics device, a cellular connection and coverage, GPS signal strength and other factors outside of Toyota's control, all of which can limit or disable system functionality, including access to response center and emergency support. Stolen vehicle police report required to use Stolen Vehicle Locator. Service  subject  to  change  at  any  time  without  notice.  Terms  and  conditions  of  subscription  service  agreement  apply.  See  toyota.com/connected-services/  for  details.  To  learn  about  Toyota's  data  collection,  use,  sharing  and  retention, please visit https://www.toyota.com/privacyvts/. Valid only in the continental U.S. and Alaska. 12. The Safety Connect® trial period is at no extra cost and begins on the original date of purchase or lease of a new vehicle. After the trial period expires, enrollment in paid subscription is required to access the service. Terms and conditions apply. 13. Wi-Fi Connect is available on select 2018 and newer Toyota vehicles. Visit toyota.com for vehicle availability. Verizon Wireless is the network provider for Wi-Fi Connect, which uses Verizon's 4G LTE network to transmit data. Data usage and charges apply. Coverage not available everywhere; see vzw.com. See verizonwireless.com/bestnetwork for details. LTE is a trademark of ETSI. Other terms apply. Up to 5 devices can be supported using in-vehicle connectivity. Verizon Wireless data subscription required upon end of 6-month trial period or use of 2-GB data (whichever comes first). Use of Wi-Fi Connect subject to Verizon Wireless' Customer Agreement (verizonwireless.com/legal/notices/customer-agreement/), Privacy Policy (verizon.com/about/privacy/privacy-policy-summary), and data use policies (verizonwireless.com/support/vz-email-legal/). Apps and services subject to change at any time without notice. 14. The Wi-Fi Connect trial period is at no extra cost and begins on the date of activation. After the trial period expires, enrollment in a paid subscription is required to access the service. Terms and conditions apply. 15. SiriusXM® audio services require a subscription sold separately by Sirius XM Radio Inc. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel, you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at www.siriusxm.com. All fees and programming subject to change. Not all vehicles or devices are capable of receiving all services offered by SiriusXM. Current information and features may not be available in all locations, or on all receivers. ©2018 Sirius XM Radio Inc. SiriusXM and all related marks and logos are trademarks of Sirius XM Radio Inc. 16. SiriusXM All Access trial length and service availability may vary by model, model year or trim. 17. Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details. 18. JBL® is a registered trademark of Harman International Industries, Inc. 19. HD Radio™ Technology manufactured under license from iBiquity Digital Corporation U.S. and Foreign Patents. HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks of iBiquity Digital Corp. 20. The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner's Manualfor additional limitations and details. 21. Predictive Fuel-Efficient Drive Systems require a destination entry in the navigation system for use. See Owner's Manual for additional limitations and details. 22. SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc. 23. CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in EV Mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving. Prime's EV Mode has an EPA-estimated driving range of 25 miles, allowing it to work under certain conditions at full highway speeds. EV Mode range will vary and is dependent upon many factors, including charging practice, driving style, road/traffic conditions, outside temperature, air conditioning control levels, payload/cargo  weight,  proper  tire  pressure,  vehicle  maintenance  and  battery  age.  Battery  capacity  will  decrease  with  time  and  use.  See  Owner's  Manual  for  additional  limitations  and  details.  24. The  Smart  Key  System  may  interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system. 25. HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation. 26. Qi wireless charging may not be compatible with all mobile phones, MP3/WMA players and like models. When using the wireless charging system, avoid placing metal objects between the  wireless  charger  and  the  mobile  device  when  charging  is  active.  Doing  so  may  cause  metal  objects  to  become  hot  and  could  cause  burns.  27. Vehicle  Stability  Control  is  an  electronic  system  designed  to  help  the  driver  maintain vehicle control under adverse conditions. It is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether VSC will be effective in preventing a loss of control. See Owner's Manual for additional limitations and details. 28. Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking  effectiveness  also  depends  on  proper  vehicle  maintenance,  and  tire  and  road  conditions.  See  Owner's  Manual  for  additional  limitations  and  details.  29. Smart  Stop  Technology®  operates  only  in  the  event  of  certain  contemporaneous brake and accelerator pedal applications. When engaged, the system will reduce power to help the brakes bring the vehicle to a stop. Factors including speed, road conditions and driver input can all impact stopping distance. Smart Stop Technology® is not a substitute for safe and attentive driving and does not guarantee instant stopping. See Owner's Manual for additional limitations and details. 30. All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions. To decrease the risk of injury from an inflating airbag, always wear seatbelts and sit upright in the middle of the seat as far back as possible. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. See Owner's Manual for additional limitations and details. 31. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. System effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner's Manual for additional limitations and details. 32. The Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle or a pedestrian. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for additional limitations and details. 34. Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual and audible alert, and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather  and  vehicle  conditions.  See  Owner's  Manual  for  additional  limitations  and  details.  35. Automatic  High  Beams  operate  at  speeds  above  25  mph.  Factors  such  as  a  dirty  windshield,  weather,  lighting  and  terrain  limit  effectiveness, requiring the driver to manually operate the high beams. See Owner's Manual for additional limitations and details. 36. Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on many factors including road, weather and traffic conditions. DRCC not available on manual transmissions. See Owner's Manual for additional limitations and details. 37. The Tire Pressure Monitor System alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See Owner's Manual for details. 38. This device is not a substitute for safe and attentive driving practices. It is the driver's responsibility to maintain a lookout for pedestrians, cyclists, other cars and objects, and to drive the  vehicle  in  a  safe  and  attentive  manner  to  avoid  making  contact.  39. Building  and/or  parking  structures  may  limit  system  effectiveness.  Stolen  vehicle  police  report  required  to  use  Stolen  Vehicle  Locator.  For  additional  assistance contact the Toyota Customer Experience Center at 1-800-331-4331. 40. Roadside Assistance coverage is 3 years unlimited mileage. Does not include parts and fluids, except emergency fuel delivery. See Toyota Dealer for details and exclusions. Valid only in the continental U.S. and Alaska. 41. Intelligent Clearance Sonar (ICS) is designed to assist drivers in avoiding potential collisions at speeds of 9 mph or less. Certain vehicle and environmental factors, including an object's shape, size and composition, may affect the system's effectiveness. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner's Manual for additional limitations and details. 42. The Intelligent Parking Assist system requires driver brake control. Always look around outside the vehicle and use mirrors to confirm clearance. See Owner's Manual for additional limitations and details. 43. Hill Start Assist Control is designed to help minimize backward rolling on steep ascents. It is not a substitute for safe driving judgment and practices. Factors including speed, grade, surface conditions and driver input can all affect whether HAC will be effective in preventing a loss of control. See Owner's Manual for additional limitations and details. 44. Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner's Manual for additional limitations and details. 45. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner's Manual for additional limitations and details. 46. The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch or bring a Smart Key fob into the vehicle, the key transmits an electronic code to the vehicle. The engine will only start if the code in the transponder chip inside the key/fob matches the code in the vehicle's immobilizer. Because the transponder chip is embedded in the key/fob, it can be costly to replace. If you lose a key or fob, your Toyota dealer can help. Alternatively, you can find a qualified independent locksmith to perform high-security key services by consulting your local Yellow Pages or by contacting www.aloa.org. 47. Cargo and load capacity limited by weight and distribution. Always properly secure cargo and cargo area. 48. 2020 Prius Prime EPA-estimated 55 city/53 hwy/54 combined mpg. Actual mpg will vary based on driving habits, weather, temperature and road/traffic conditions. For more information on mpg, please see www.fueleconomy.gov. 49. 2020  Prius  Prime  EPA-estimated  133  combined  MPGe.  Actual  MPGe  will  vary.  Battery  capacity  will  decrease  with  time  and  use.  See  www.fueleconomy.gov.  50. 2020  Prius  Prime  EPA-estimated  55 city/53 hwy/54 combined mpg estimates and 133 combined MPGe estimate when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary. 51. Calculations based on 2020 Prius Prime EPA-estimated 133 combined MPGe when vehicle is fully charged. Excludes driving conditions. Actual mileage traveled in EV Mode will vary and is dependent on many factors such as traffic, road and weather conditions, vehicle maintenance, driving speed and cargo load. 52. Charge time is for standard 120V outlet. Always plug-in in accordance with Owner's Manual. 53. Extra-cost color. 54. Cross bars not recommended for luggage. See Owner's Manual for additional limitations and details. 55. Hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 8 years/100,000 miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Warranty and Maintenance Guide for details. 56. Standard ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first and also includes 24-hour Roadside Assistance for two years, regardless of mileage. The Prius Prime enhancement of ToyotaCare - a total of 3 years or 35,000 miles, whichever comes first - is valid only at authorized Toyota dealers in the continental United States. See an Authorized Toyota dealer for details and exclusions. 57. EV Auto Mode requires some level of charge to activate EV Mode driving, and will trigger the engine as the battery drains, especially when accelerating. There are limited driving conditions-largely due to climate and temperature-that may require EV Auto Mode to turn off. See Owner's Manualfor details. 58. iPhone® is a registered trademark of Apple Inc. All rights reserved. 59. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Apps, prices and services vary by phone carrier and are subject to change at any time without notice. Subject to smartphone connectivity and capability. Data charges may apply. Not all Amazon Alexa functionality is available for in-vehicle use and functionality depends on smart home technology. Requires an Android™ smartphone using version 5.0 and above (Apple® iOS available early 2019) and download of Toyota+Alexa app. Skills and services subject to change at any time without notice. To learn more, go to https://www.toyota.com/audio-multimedia. To learn more about Toyota's data collection, use, sharing and retention, please visit https://www.toyota.com/privacyvts/. 60. This floor mat/floor liner  was  designed  specifically  for  use  in  your  model  and model year vehicle  and SHOULD NOT be used in any other vehicle.  To  avoid  potential  interference  with  pedal  operation,  each  mat/liner  must  be  secured  with  its  fasteners. Do not install a floor mat/floor liner on top of an existing floor mat/floor liner. 61. The Toyota Genuine Accessory Warranty will only apply when the installation is performed by a trained Toyota-approved installer. Please see dealer for details. 62. The universal tablet holder is intended for passengers only. Drivers should always be sure to obey traffic regulations and maintain awareness of the road and traffic conditions at all times. Use of aftermarket accessories may pose an increased risk of injury to occupants in the event of an accident. Tablet sold separately.